HEAD TO HEAD · CHECKED SEPTEMBER 2026
FreedomSoft vs REI Reply: the AI agent as an extra, or inside the plan
Both are investor platforms with a CRM, a phone system and websites, and both bill calls and texts by usage on top of the plan. FreedomSoft’s entry plan seats up to six users and includes list building, comps and direct mail, and it sells AI voice agents separately. REI Reply is one plan that covers every user, with funnels, a power dialer and an AI voice agent included. Neither offers a free trial on its public pages.
Both include a CRM, calling, texting, lead data and websites, with usage billed on top.
This page is published by ARIA CRM, which makes neither product. ARIA appears below as a third option, and the page says what it does not do.
FREEDOMSOFT VS REI REPLY
The price, side by side.
FreedomSoft Start is $197 a month and REI Reply is $99, so REI Reply lists $98 a month lower on monthly billing.
FREEDOMSOFT
FreedomSoft · Start
$197a month
$147 a month on annual billing
plus per-use calling, texting and skip fees
REI REPLY
REI Reply
$99a month
plus usage
Published monthly-billing prices for the listed plan, checked September 2026 on each vendor’s own pricing page. Usage fees are extra where a vendor charges them. Prices change; confirm on the vendor’s site before you decide.
AT A GLANCE
FreedomSoft and REI Reply in one table.
| Row | FREEDOMSOFT | REI REPLY | ARIA |
|---|---|---|---|
| What it is | All-in-one investor CRM | Marketing platform and CRM | AI CRM for wholesale real estate |
| Listed plan | Start | Standard | Pro |
| Monthly billing | $197 a month | $99 a month | $149 a month |
| Annual billing | $147 a month | Not listed | $119 a month |
| Billing note | plus per-use calling, texting and skip fees | plus usage | 1 user |
| AI calling agent | Sold separately: $297 a month for each agent, plus 35 cents for every AI minute. | Included in the plan, with call time billed by usage at a rate its public pages do not list. | Included: 100 calling minutes a month. |
| Built for | Small teams that pull lists, send direct mail and dial for themselves. | Teams that build websites and funnels and want every user on one plan. | Solo wholesalers and small shops who want the first call made for them. |
WHAT STANDS OUT
Where each one puts its weight.
FreedomSoft
FreedomSoft is an investor CRM with nationwide list building, comps and deal analyzers, direct mail, a website builder and a built-in phone system. Calls, texts and skip traces are billed per use on top of the plan.
- Sales and rental comps, deal analyzers and a repair estimator on every plan.
- Direct mail sent from inside the CRM.
- A 30-day money-back policy, where REI Reply’s refund policy allows no refunds.
REI Reply
REI Reply is a marketing platform and CRM for investors sold as a single plan: websites and funnels, a power dialer, texting, bundled lead data and an AI voice agent, with calls and texts billed by usage on top.
- An AI voice agent is part of the plan. FreedomSoft lists $297 a month for each agent, plus 35 cents a minute.
- Every user is covered by the one plan, where FreedomSoft’s entry plan stops at six.
- Websites and funnels, with no cap on how many you build.
- An AI voice agent that works in more than 70 languages.
DECIDE IN A MINUTE
Which one fits you?
Pick FreedomSoft if
- You want comps and a repair estimator inside your CRM.
- Direct mail is part of your marketing.
- You want a money-back window before you commit.
Pick REI Reply if
- You want an AI voice agent without a second subscription.
- You have more than six users.
- You build funnels and websites as part of your marketing.
THE THIRD OPTION
Where ARIA fits.
Both products put AI call time on a meter: FreedomSoft at 35 cents a minute on top of each agent’s monthly price, and REI Reply by usage at a rate its public pages do not list. ARIA includes the agent and 100 calling minutes a month in Pro at $149, and starts with a 7-day free trial, which neither of these offers on its public pages. Aria calls the leads who asked to hear from you and books the walkthrough. ARIA does not build websites or send mail, and it is single-user today.
- ARIA Pro · 100 AI calling minutes a month$149 a month
- ARIA Max · 400 AI calling minutes a month$249 a month
FreedomSoft Start is $197 a month; ARIA Pro is $149, $48 a month less. ARIA vs FreedomSoft
REI Reply is $99 a month; ARIA Pro is $149, $50 a month more, and it does a different job. ARIA vs REI Reply
Free for 7 days on Pro. Cancel any time.
FAQ
Questions, answered.
How do FreedomSoft and REI Reply prices compare?
FreedomSoft Start is $197 a month for up to six users, and REI Reply is $99 a month for every user, both on monthly billing. Both bill calls and texts by usage on top of the plan.
Which one includes an AI voice agent?
REI Reply includes its AI voice agent in the plan and bills her call time by usage. FreedomSoft sells AI voice agents separately at $297 a month for each agent, with AI voice time at 35 cents a minute.
Do FreedomSoft or REI Reply offer a free trial?
Neither offers one on its public pages. FreedomSoft points to a 30-day money-back policy with conditions, and REI Reply’s refund policy says payments are not refunded.
Which one covers more users?
REI Reply covers every user on its one plan. FreedomSoft’s entry plan seats up to six users, with team permissions beginning on its next plan up.
Is there an option with a free trial and calling minutes included?
ARIA starts with a 7-day trial of Pro. Pro is $149 a month with 100 AI calling minutes included, and deal analysis, contracts with e-sign and a cash buyer finder sit beside the pipeline.
KEEP COMPARING
More comparisons.
Choosing from scratch? Read the wholesale real estate CRM guide, or see every comparison.