GENERAL-PURPOSE CRM · CHECKED OCTOBER 2026
The HubSpot alternative that is already a wholesaling CRM
HubSpot is the lower price, and it has a free tier: HubSpot Starter lists at $20 a seat each month, against $79 for ARIA Starter. It is a general CRM that you shape with custom properties and pipelines. On Starter there is no texting, and its AI voice agent answers inbound calls on higher editions only. Its product pages list no property data, comps or skip tracing. ARIA is already a wholesaling CRM: a seller pipeline, deal analysis and a cash buyer finder on every plan, and on Pro, at $149 a month, Aria calls the leads who asked to hear from you.
Free for 7 days on Pro. Cancel any time.
ARIA VS HUBSPOT
The price, side by side.
HubSpot Starter is $20 a month; ARIA Starter is $79, $59 a month more, and it does a different job.
HUBSPOT
HubSpot · Starter
$20a month
per seat, list price
ARIA
ARIA · Starter
$79a month
$59 a month on annual billing
Lead pipeline and deal analysis; AI calling starts on Pro
Published monthly-billing prices for one user, checked October 2026 on HubSpot’s pricing page. Usage fees are extra where a vendor charges them. Prices change; confirm on the vendor’s site before you decide.
WHAT ARIA COVERS
The parts of HubSpot that ARIA replaces.
HubSpot’s customer agent can answer inbound calls by voice on its Professional and Enterprise editions, billed by the minute through credits, and HubSpot labels that channel a beta. Its pages list no AI agent that places outbound calls. In ARIA, on the Pro and Max plans, Aria calls each new lead who asked to hear from you: 100 minutes a month on Pro and 400 on Max.
ARIA Starter includes
- Lead pipeline and CRM
WHY PEOPLE LOOK
Why wholesalers look for a HubSpot alternative.
HubSpot is a general CRM platform for marketing, sales and service teams in any industry. It has a free CRM for up to two users, paid Starter seats with built-in calling, and a marketplace of more than 2,000 apps.
- It starts as a general CRM. The properties, pipeline stages and deal math a wholesaler needs are set up by you.
- Texting is a paid add-on that requires a Professional or Enterprise edition, and HubSpot’s help pages say it is not supported for sole proprietors.
- The next edition up, Professional, lists at $100 a seat each month with a required one-time onboarding fee of $1,500.
THE HONEST PART
Where HubSpot is the better pick.
- A free CRM for up to two users, with no expiry.
- The lower price per seat, and seats for a team. New customers were also offered Starter below its list price when this page was checked. ARIA is single-user until its team plan ships.
- Built-in calling on Starter, with 500 minutes a month for the account.
- Marketing tools on the same platform: email marketing, forms and live chat.
- A marketplace of more than 2,000 apps.
ARIA does not do: marketing email, forms, live chat, service tools.
DECIDE IN A MINUTE
Should you switch?
Switch to ARIA if
- You want a seller pipeline, deal analysis and a cash buyer finder without building them from custom properties.
- You want an AI agent to place the first call. HubSpot’s voice agent answers inbound calls only.
- You want contracts with e-sign in the pipeline. In HubSpot’s catalog, e-signature belongs to a separate product.
Stay with HubSpot if
- You want a free CRM while you find your first deals.
- Your business is more than real estate and you want one CRM for all of it.
- You rely on its marketing tools or on apps from its marketplace.
MOVING OVER
Switching from HubSpot takes an afternoon.
- Export your contacts and deals from HubSpot as CSV files.
- Import the CSV into ARIA. Match each column to a field once; duplicates are caught by phone number.
- Point your lead sources at your ARIA lead link so new seller leads land in the pipeline on their own.
- Turn Aria on. She calls each new lead who asked to hear from you, qualifies them and books the walkthrough on your calendar.
- Run both side by side for a week on the free trial, then cancel the tool you no longer open.
FAQ
Questions, answered.
Is ARIA a good alternative to HubSpot?
It is for a wholesaler who wants the real estate parts already in place. ARIA arrives with a seller pipeline, deal analysis and a cash buyer finder, and its Pro plan adds contracts with e-sign and an AI agent that calls your leads. HubSpot is the better fit if you want a free general CRM, team seats or marketing tools, and are willing to set up the real estate fields yourself.
Is HubSpot free for real estate investors?
HubSpot has a free CRM for up to two users and 1,000 contacts, with one pipeline and ten custom properties. Paid Starter seats list at $20 a month each. Built-in calling starts on Starter, and its product pages list no property data, comps or skip tracing on any plan.
Does HubSpot have AI calling?
Partly. HubSpot’s customer agent can answer inbound calls by voice, in beta, on its Professional and Enterprise editions at 50 cents a minute. Its pages list no AI agent that places outbound calls to leads.
Can I text sellers from HubSpot?
Only with a paid add-on on its Professional or Enterprise editions, listed at $75 a month with 1,000 message segments. HubSpot’s help pages say SMS messaging is not currently supported for sole proprietors.
What does HubSpot do that ARIA does not?
A free tier, team seats, marketing email, forms, live chat, customer service tools and a marketplace of more than 2,000 apps. ARIA is built for wholesaling only.
KEEP COMPARING
More comparisons.
Choosing from scratch? Read the wholesale real estate CRM guide.
Try ARIA beside HubSpot.
Free for 7 days on Pro. Keep what you have until you are sure.